Welcome to African Attitude!

Data privacy statement

Security and Privacy

African Attitude is aware of the importance of data protection. We handle all your data responsibly. Here is an overview of how we use your personal data. We use your personal information solely to process your order. All customers data will be stored and processed in compliance with the relevant provisions of the Federal Data Protection Act (BDSG) and thte Telemediengesetz (TMG).

The provider expressly points out that data transmission over the Internet (eg when communicating by e-mail) may show security gaps and that it can not be completely protected against access by third parties.

Responsible for data processing:

MEDIAdorado Ltd.
Alteburger Str. 212
D - 50968 Cologne
Tel. +49 (0)221/279 072 48
Fax: 0221/279 072 49
Email: support(at)afrika-shop24.de

Customer data

If you want to place an order with us, we must ask for your name, your billing and delivery address and your e-mail address. We require this information to process your order. The indication of your phone number (in case of questions) and your date of birth is optional. This allows us to perform your order fast and as good as possible and to keep you updated on the status of your order.

Depending on the chosen payment method, we furthermore need you to provide us with your credit card information if you wish to pay by credit card, respectively your bank routing number and account number if you wish to pay by direct debit or by Sofortüberweisung. Your credit card or banking information is not stored by us. All methods of payment, except purchase on account for regular customers and orders paid in advance will be settled by external partners (Sofortüberweisung.de, Paypal, Billpay).

By visiting the website of the provider information about the access (date, time, viewed pages) may be stored on the server. These data are not personal data, as they are anonymised. They are used solely for statistical purposes. A transmissing to third parties for commercial or noncommercial purposes does not occur.

According to the Federal Data Protection Act you have at any time the right to be informed about your stored data free of charge as well as a right to rectification, blocking and deletion of data. In this case please contact support (at) afrika-shop24.de or send us your request by mail or fax.

We do not share your personal information, including your postal address and e-mail address with third parties without your explicit and revocable consent. Excluded are our service partners, who need transferred data for the order processing (eg the courier responsible for shipping and the company responsible for processing payments). In these cases, the amount of transferred data is limited to the necessary minimum. If we are required by law or by court order, we will transmit data to the relevant authorities entitled to receive the information.

We use technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. Payment and credit card information are encrypted (128-bit SSL) when transmitted.

We save the contract text and send you the ordering information and our terms and conditions via email. You can also check the terms and conditions any time here. As a registered customer, you can additionally view your past orders in your user account.

Identity and credit checks for the choice of Billpay payment methods

Even customers new to African Attitude can purchase on account. This service is offered in collaboration with our external partner Billpay.

If you choose to purchase on account or payment by direct debit through our partner Billpay GmbH, during the ordering process you are asked to agree to the transmission of data needed for the payment processing as well as data for an identity and credit check to Billpay or a factor cooperating with Billpay. If you give your consent, your data (first and last name, street, house number, zip code, city, date of birth, telephone number and for purchase by direct debit the specified bank account), and the data associated with your order will be transmitted to Billpay or a factor working together with Billpay.

For the sake of identity and credit checks Billpay or Billpay factors will transmit data to credit reporting agencies (credit bureaus) and receives information and possibly credit information based on mathematical and statistical methods from those agencies. Detailed information on this and contacted credit bureaus can be found in the Billpay Privacy Policies.

Among others, Billpay works together with the following bureaus:

  • Deltavista GmbH, Freisinger Landstraße 74, D-80939 München, Tel.: +49 (0)721-25511-777
  • CEG Creditreform Consumer GmbH, Hellersbergstraße 11, D-41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
  • infoscore Consumer Data GmbH, Rheinstraße 99, D-76532 Baden-Baden, Tel.: +49 (0)7221-5040-1000, Fax: -1001
  • Bürgel Wirtschaftsinformationen GmbH & Co. KG, Gasstraße 18, D-22761 Hamburg, Tel.: +49 (0)40-89803-0, Fax: -777
  • SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden (Auskunft über die Sie betreffenden gespeicherten Daten erhalten Sie bei der SCHUFA Holding AG, Verbraucherservice, Postfach 5640, 30056 Hannover)

The identity and credit check is performed during the current order process. You will get informed still during the order if purchase on account can not be offered for order as a payment option.


In addition data can be stored on the user's computer. These data are called "cookies", which serve to simplify the access behavior of users. The user has the option to turn this function off within his used browser. In this case, it may result in limitations on the usability of our website.

Most of our used cookies are deleted from your hard disk after the end of the browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognize your computer during your next visit (so-called persistent cookies). Our partner companies are not allowed to collect, process or use personal information with the cookies used on our website.

Right to revoke

If you have provided us with personal data, they can be removed at any time. Data for billing and accounting purposes are not affected by termination of the customer account or a deletion.

Data usage when signing up for e-mail newsletter

When you subscribe to our newsletter, we use the data required for this purpose or separately received from you to send you regularly our e-mail newsletter according to your consent. You can unsubscribe from the newsletter at any time by sending a message to the contact form described below or via a link provided in the newsletter.

Data usage for e-mail advertising without newsletter registration and your right of objection

If we receive your e-mail address in connection with the sale of a product or service and you have not objected to it, we reserve the right to send you regular offers on similar products, such as the one already bought, from our product range by e-mail . You may object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided in the advertising e-mail without incurring charges other than the transmission costs for the base prices.

Social networks - Facebook

Our website uses social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States ("Facebook"). You may recognize the plugins by one of the Facebook logos (white "f" on a blue tile or a "thumbs up" sign) or with the additional sign "Facebook Social Plugin". The list and the appearance of the Facebook social plugins can be found here:


If you call one of our websites which contains such a plugin, your browser establishes a direct connection with the Facebook servers. The contents of the plugin will be transmitted from Facebook directly to your browser, which integrates them into the page. Therefore we don´t have any influence on the data Facebook collects with this plugin. Therefore we inform you according to our knowledge:

By integrating the plugin Facebook receives information that you have called the appropriate page on our website. Are you logged in with Facebook, Facebook can assign your visit to your Facebook account. When you interact with the plug-ins like pressing the Like button or leaving a comment, the corresponding information is sent directly from your browser and stored on Facebook. If you are not a member of Facebook, there is still the possibility that Facebook gets to know your IP address and stores it.

Purpose and scope of data collection and further processing and use of data by Facebook as well as your rights and settings to secure your privacy may found in the Facebook privacy policies: http://www.facebook.com/policy.php.

If you are a Facebook member and do not want Facebook to collect information about you on our website and to assign those to your member information stored on Facebook, you must log out of Facebook before you visit our website.

Text source (German version): http://spreerecht.de/datenschutz/2010-10/das-rechtliche-risiko-bei-facebooks-like-button-inkl-muster-fuer-die-datenschutzerklaerung

As Facebook users, you also have the option to log into our shop with your Facebook login information. The corresponding buttons "Login with Facebook" are available on the pages "Login", "account" and during the ordering process. After clicking the "Login with Facebook" button you will be asked to grant access to your Facebook data. If you agree, Facebook will send us your contact details (name and address, date of birth, telephone number), which are automatically transferred to your account at Afrika-Shop24. Afrika-Shop24 will not gain access to more data you have stored on Facebook and will only use the data provided in our Terms and Conditions.

In your account on the tab "Facebook Connect" you can make the settings if you would like to post your purchases on African Attitude to your Facebook wall.

Use of the Google "+1" button

Our website uses the "+1" button of the Google social network, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043. The button is marked with a "+1".

The "+1" button is a shortcut for "that's pretty cool" or "look at that." The button is not used to capture your visits on the web.

If one of our websites contains the "+1" button, your Internet browser will load this button from Google's servers and display it in your browser. The website you are visiting on our site is communicated to the Google server automatically. When displaying a +1 button, Google does not permanently log your browsing history, but only for a period of up to two weeks.

During this period Google keeps the stored data of your visit to this for system maintenance and troubleshooting purposes. These data are howsoever not structured by individual profiles, user names or URLs. This information is not even accessible for website publishers or advertisers. The use of this information is only for maintenance and debugging in Google internal systems. Your visit on a page with a +1 button is not evaluated in any different way by Google.

A further evaluation of your visit to a web page with a "+1" button does not take place.

The assignment of +1 itself is a public process, which means that anyone who performs a Google search or calls for content on the web, which you rate with "+1" can see potentially that you have given the the content in question a +1. So, you should only give a +1 if you're very sure that you want to share this recommendation with the whole world.

Clicking this button serves as a recommendation for other users in Google's search results. You can tell in public that you like our website, that our website meets with your approval or that you can recommend our web site. Have you registered for Google + and are logged in, then the +1 button turns blue when clicked. In addition, the +1 is added to the tab in your Google profile. On this tab you can manage your +1 and decide whether you want to make the +1 Tab publicly.
In order to save +1 recommendations and make them publicly available, Google captures information from your profile about the URL you suggested, your IP address and other browser-related information. If you cancel your +1, this information will be deleted. Any of your +1 recommendations are listed on the Tab +1 in your profile.

For more information about privacy in the use of the +1 button, please consult the following link: https://www.google.com/intl/de/+/policy/ +1button.html.

The clause to use the Google "+1" button was created by Kanzlei Gerstel (German version) and can be found here: http://www.ab mahnberatung.de

Use of Twitter plugins (e.g., "Twittern" button)

On our website, so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter") are used. The plugins are marked with a Twitter logo, for example, in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance can be found here: https://twitter.com/about/resources/buttons

When you visit a page of our website that contains such a plugin, your browser connects directly to the Twitter servers. The content of the plugin is sent directly by Twitter to your browser and integrated into the page. Through this integration, Twitter is informed that your browser has accessed the corresponding page of our website, even if you do not have a profile on Twitter or just have not logged into Twitter. This information (including your IP address) is sent directly from your browser to a server from Twitter to the USA and stored there.

If you are logged into Twitter, Twitter can directly assign our website to your Twitter account. If you interact with the plugins, for example, press the "Twittern" button, the corresponding information is also sent directly to a Twitter server and stored there. The information is also posted to your Twitter account and displayed to your contacts.

For the purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights and settings for the protection of your privacy, please refer to the privacy policy of Twitter: https://twitter.com/privacy  If you do not want Twitter to assign the information from our website to your Twitter account, you must log out from Twitter before you visit our website. You can also completely prevent the loading of the Twitter plugins with add-ons for your browser, eg with the script blocker "NoScript" (http://noscript.net/).

Analysis of site usage and usage-based online advertising

This website uses Google Analytics and Google remarketing. Both are services provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies" (text files) that are stored on your computer and allow an analysis of the use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the U.S. and stored there.Google is registered with the "Safe Harbor" program of the U.S. Department of Commerce and complies with the data protection provisions of the "U.S. safe harbor" agreement.

Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other website activity and internet related services. In addition, Google may also transfer this information to third parties if required by law or if third parties process the information on behalf of Google.

Third parties (including Google) place ads on web pages in the internet. These third parties use stored cookies to present ads on the basis of previous visits of a user on this web site.

Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by changing the settings on your browser; howsoever we have to point out that in this case not may not be able to use all the features of this website. On the page for disabling Google ads you may disable the use of cookies by Google. Furthermore you may disable the use of cookies by third parties by calling the deactivation site of the "Netzwerkwerbeinitiative".

By using this website, you consent to the processing of data about you by Google in the manner described above and for the described way and purpose.

You may revoke the data collection and storage at any time with future effect. Given the debate about the use of analytical tools with full IP addresses, we would like to point out that this website uses Google Analytics with the "_anonymizeIp ()" and therefore only processes shortened IP addresses only to preclude a direct connection to individuals.

Commercial use of the contact data

The use of contact data provided - in particular the telephone / fax numbers and e-mail address - for commercial advertising is not allowed, unless the provider has given his written consent or there is already a business contact. The provider and all disagree on this site mentioned persons contradict herewith to any commercial use and disclosure of their data.

Review by Trusted Shops

If you have given your explicit consent to this during or after your order by clicking on a corresponding checkbox or clicking on a button provided for this purpose, we will submit your e-mail address for the reminder to submit an evaluation of your order to the Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), in order to remind you by e-mail of the possibility to submit a review. This consent can be revoked at any time by means of a message to the contact facility described below or directly against Trusted Shops.
Right of access and contact

You have a right to free information about the data stored with us to your person and, if necessary, a right to correct, block or delete this data. For questions concerning the collection, processing or use of your personal data, in the case of information, correction, blocking or deletion of data, as well as the revocation of consent or objection to a specific data use, please contact us directly via the contact data in our imprint.

Your consent

By using our site you agree to our privacy practices.

These notes are subject to legal status and therefore adjustments may be necessary. For questions, suggestions and comments, please contact us by e-mail at info(at)afrika-shop24.de